Since there is so much competition in nearly every industry these days, many businesses have resorted to Pay Per Click (PPC) advertising. Whenever you type something in Google or even YouTube, you see paid advertising so know how useful the process can be if done correctly. However, many companies have the same question – ‘how do we use it effectively to achieve results?’. In truth, it isn’t always easy but we have developed some fantastic techniques over the years and we have the knowledge you require for success.
In our business, we have many experts on the topic of pay-per-click so we will help with everything from setting it up to creating a winning landing page. Also, we realise that every business is different which is why we personalise our service depending on your needs. For us, the goal is exactly the same as yours in that we want to see a return on your investment. After sitting down and creating the strategy, we work hard to employ all the individual parts successfully so you see an increase in the amount of phone calls and emails you receive!
If you haven’t yet heard of this practice, it refers to the act of spending money on paid advertising to show at the very top of the page. For example, you will enter a maximum bid to be the paid advertisement in a given search; if you outbid every other company, your link will show and you only pay if the receiver clicks on the site. Essentially, it works by using niches so you will attempt to outbid other sites in the niche when someone searches a keyword.
When you work with us, we will help you with setting up the necessary accounts whether it isGoogle Adwords, Bing Ads, Facebook Ads or any others. Then, we assess the exact keywords to target – the goal is to find words that aren’t too competitive but still see enough traffic to make an impact. If you reach this sweet spot, there is an opportunity to see great results.
With this information in mind, why should you pay for our services? Above all else, we have the experience and skills required to be successful on this field. After taking into consideration your niche and goals, our experts will spend time researching the most effective keywords so you see the best return on your investment. In our team, we also have graphic designers who will work on the landing page and ensure you keep the visitor’s attention once they have arrived.
Facebook – Since Facebook is such a large platform, paid advertisements here are just as important as anywhere else on the internet.
Google Adwords – This is likely to be the first thing you think of when Pay-per-click is mentioned; we can position your ads correctly so they get exposure to the right people. Over time, we can hone in on the most important keywords and then use them on every platform.
Bing Ads – Although Bing is a smaller audience, it is an extremely powerful search engine for brands. Before long, the viewership will improve for your products and results will be seen.
Campaign Audits – Finally, how do we know what to do if we don’t learn about your business? With our auditing service, this allows you to remain in control whilst still finding those key areas to target in the strategy!