Over the years, we have heard all about how we should be marketing to potential customers. As technology has evolved, a good amount of marketing has moved onto the internet in the form of social media, blog posts, video marketing, and more. Of all these solutions, content marketing is one of the most popular because it allows for SEO and you can include personality in the writing which is vital for building credibility.
Using the name itself, we can see that the process involves marketing using content such as blog posts, articles, and social media posts. Since there is so much competition in each and every industry, the content needs to be engaging, unique, and add to the reader’s life in some way. If it isn’t helpful, it needs to be funny or engaging in some other way.
Although we have touched on it previously, content marketing is vital for businesses online because it allows for the use of SEO. With search engine optimization (SEO), this uses various techniques including keywords to pull people towards a certain page. With articles and blog posts, keywords and frequently searched phrases can be inserted into the content to achieve a higher ranking on Google and other search engines.
Furthermore, most online businesses don’t have a physical store which makes it hard to build trust. However, content marketing allows you to show your knowledge and build credibility before they even see your products. With ‘how to’ guides and tutorials, you can show the whole world that you know what you’re talking about. Once customers see this, you have more chance of gaining their custom.
Finally, writing articles often releases a personality and readers will enjoy this. Rather than just being ‘another business’ in the market, your brand will become more personable and this puts you at an instant advantage. On this note, it also adds credibility in a different way because there is now someone to hold accountable should something go wrong and this is something that not all brands offer.
When reading all of this, we know what you are thinking ‘how am I supposed to find the time to do this’ and this is a good question. However, we provide a solution in our content writing service. After choosing us, we will look after all of your content marketing needs so you can focus on the more important tasks.
After first getting in contact, we will discuss your needs and goals to then create a strategy moving forward. From here, we will then take control whilst still checking in with you regularly to reassess how things are going.