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Pay-Per-Click (PPC) vs Organic Search Results

The world of SEO is changing, and many brands are shifting more of their efforts to Pay-Per-Click (PPC) to make up for losses in organic search traffic in the wake of Google's major algorithm shifts. Gone are the days when it was possible to set a...

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Good Landing Page Design Tips

WHAT IS A LANDING PAGE? There has been various discussions about landing pages recently.  What does the term, "Landing Page" mean?  This is the interface your web visitor is directed to after clicking on a link.  It could be any page on your website or any...

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