Pay-Per-Click (PPC) vs Organic Search Results

Pay-Per-Click (PPC) vs Organic Search Results

The world of SEO is changing, and many brands are shifting more of their efforts to Pay-Per-Click (PPC) to make up for losses in organic search traffic in the wake of Google’s major algorithm shifts. Gone are the days when it was possible to set a goal to rank...

3 Steps You Must Take to Scale Your eCommerce Business

When first starting an online business like an ecommerce project or any other form of generating income on the internet, we all dream of success. In the early days, we put in a solid amount of hours each and every week just to get up and running. Eventually, we start...

Good Landing Page Design Tips

WHAT IS A LANDING PAGE? There has been various discussions about landing pages recently.  What does the term, “Landing Page” mean?  This is the interface your web visitor is directed to after clicking on a link.  It could be any page on your website or any...