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The design of your website can affect the way that your customers would view your business. For example, if you have got a business website that is designed for a specific target market, you should be able to draw in more customers. And conversely, you could also put people off from your business, if your business website has got a bad design. Ecommerce website design is extremely crucial, especially if you want to have a successful...

The world of SEO is changing, and many brands are shifting more of their efforts to Pay-Per-Click (PPC) to make up for losses in organic search traffic in the wake of Google's major algorithm shifts. Gone are the days when it was possible to set a goal to rank on the first page of Google for a specific keyword - and then make it happen. Google has incorporated the social nature of the web into its strategies...

When first starting an online business like an ecommerce project or any other form of generating income on the internet, we all dream of success. In the early days, we put in a solid amount of hours each and every week just to get up and running. Eventually, we start earning money and we begin to see that the decision to start the business was a great one. However, then we face a problem; scaling successfully. When most...

Over the years, we have been learning all about how to make money in an efficient way and an eCommerce store seems to be high on this list. With no major expenses and an ability to sell all around the world, it quickly draws in many people a year and it isn't hard to see why! However, sometimes it can be hard to find customers and perhaps this is something you’re experiencing right now. Despite millions of...

WHAT IS A LANDING PAGE? There has been various discussions about landing pages recently.  What does the term, "Landing Page" mean?  This is the interface your web visitor is directed to after clicking on a link.  It could be any page on your website or any pay as you go advertising page or banner ads. The purpose of landing page is to make your visitors to take a precise action.  Your web visitors should not be allowed to...